In 1886 in Atlanta Georgia, pharmacist John S Pemberton created a unique sweet-smelling syrup which he mixed with carbonated water and sold at his pharmacy. Along with the prototype for this charming drink the logo was also born. Dr. Pemberton's partner who was an accountant thought of a nice sounding name with alliteration, and the 2 Cs on the logo looking appealing in terms of advertising, and thus gave it the name "Coca Cola".

Before, I used to work for a major trading company as a single player who keeps track of figures all the time. Rather than showing leadership with respect to team play and the organization were in, I wanted to sell more and become at a higher position than anyone. After working there, I joined UNIQLO, which showed a tremendous momentum in the apparel industry at that time. My way of thinking about almost anything has changed when I transferred and met Tadashi Yanai, the owner of Fast Retailing, the company that owns UNIQLO. To be able to contribute as a part of the company, I have realized once again that it is important to value my workplace and our clients’ perspective. Also, I have learned to look at the entire company as a leader, not as a single player.

My father was a movie actor in Toei. When I was a child, my brother and went frequently to a Toei studio near our house during vacations and pretend being in a sword fight. It was the best playground ever. My mother was not the type who would object on what I wanted to do. She would always support me as long as I would not break any law or cause trouble to anyone. When I said that I wanted to learn the violin, she brought me to an instrument shop on the same day. However, once I have decided to do something, I had to promise to continue doing it for three years. Because of this, the habit of preparing and taking responsibility on my own decisions has been deeply ingrained in my being. It was summer of my second year in high school when I suddenly thought of going to Europe alone. My mom bought me an open ticket, stayed there for three months, and made a lot of friends. I wanted to reunite with them someday, and I thought that the best profession that will enable me to do it was to become a pilot. When I told my mother about it, she assured me saying, "It would be tough, but I know you are serious about it". That weekend, I went to an aviation school in Miyazaki and aimed for admission.

My father was a salary man, and we were relocated so many times. As a child, I kept transferring to different elementary schools. Because of that, I became a keen observer to everything that is going on around me. My ability to see through the eyes of people also developed naturally, which made me become discerning even up to this day.Although I studied hard when I was still a student, I was the type that read a lot of books and spent time as I wanted, rather than being very serious about taking my classes. It may sound audacious, but from that time, I have always been thinking about what I want to do and how I would want to live my life.

When I was in college, my father suggested that I go and study in China. Although we have experienced a boom in friendliness brought by the recent recovery of relations between Japan and China, I personally did not have interest in China back then. Honestly, I wanted to study in the US or UK that time. Actually, when I arrived in China, I was shocked and I felt as if I was in another era. They did not have any amazing infrastructure back then, and students could not afford paper and writing materials, and some of them were studying under the street lights.Seeing it made me realize how blessed Japan is. At that time, most Japanese like to look at how rich the US and UK is rather than looking at their own country. If you are living an abundant life like in Japan like me, it is difficult to realize what really matters. Fortunately, living in China made me realize these things. All the values I have learned in my entire life have been shaken.

As suggested by the name of this company, it is a consulting business for companies focusing on motivation. When it was established in 2000 there were only 7 employees including myself. At the time it was a small company of 5 men and 2 women. The business subsequently continued to grow favorably, and we immediately started mid-career hires. From that time there were many female applicants, it happening to be the time when women started thinking of forming careers. And currently, 18 years after our founding, we have reached about 1,400 employees, about 650 of whom are women. In my opinion, I feel there are many women who attempt to go to extremes in their own fields of specialization. It also seems that many women are very serious in how they engage in social rules and conventions. On the other hand, men tend to intend more leadership, with more of them working toward improving their careers. For this reason, under the present conditions management and administrative positions tend to be filled more by men.

If I were to be asked if women are enjoying an environment where they can work freely when I started working in 1993, I would say no. That time, the Equal Employment Opportunity Law was already in full force from 1986. However, we are now in a society where it is normal for women to be able to work in her own ways. A lot of women right now are able to step up in their careers and join companies. This is a very pleasing and a very promising change for the country. Because of that, society is also significantly stepping up as a whole.The ratio of women is also increasing among our clientele, as well as the crews working in our stores. Even owners of our franchise stores do not only consist of men as more and more women are starting to own franchise stores from us.

Shinjiro Torii was born in 1879 as the second male child of a money-exchanger in Osaka. Although his family was affluent, at age 13 Shinjiro was sent to a certain mercantile house for apprenticeship. This was because of his parents' belief that "a shopkeeper needs no schooling", deciding that the child should be taught the business from a young age. At his apprenticeship, he handled mostly pharmaceuticals but also imported Western alcohol. And while working very hard Shinjiro learned the tricks of business and knowledge about Western alcohol, before opening "Torii Shoten" at the age of 20 in 1899.