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Capital Asset Planning Inc.

CEO

Masaichi Kitayama

Masaichi Kitayama
We are looking into creating an optimal asset allocation for individual investors, and to smoothen business successions and inheritance settlements through integrating finance and IT

In the world of personal finance, we believe that there is no other company that can
integrate both asset management and tax management through the power of FinTech (finance technology), visualize and manage all assets that consist of financial assets, life insurance, treasury stock, and real estate, as well as invisible liabilities like inheritance tax from the mass market for individuals to those of the wealthy and business owners, and offer integrated consultation services other than we do.

Year of Birth
1957
Birthplace
Osaka
Name
Capital Asset Planning Inc.
Headquarters
7F Shin Fujita Bldg., 2-4-27, Dojima, Osaka-shi, Osaka-gun
Founded
1990
Type of business
Systems development for life insurance companies, banks, and stock brokerage company
url
https://www2.cap-net.co.jp/
Since childhood, I was raised in a very wealthy family. I have a grandfather, who owned a well-established company that was created out of a successful business model for a railroad advertising company. On the other hand, my father worked there as the second-generation managing director, which is like being the Vice President of Junior Chamber International Japan. My father would always say that our family business will not last for three generations. Indeed, when I entered in the first year of university, our clients' listed companies went into bankruptcy, and our family businesses followed as a chain reaction. They then filed for corporate rehabilitation.

That time, the certified public accountant who formulated the rehabilitation plan had brilliant consultation skills. My father also thought the same and he told me to become an accountant instead of managing a company. So, from the summer of my 4th year in the university, I studied for a whole year for the Japanese CPA exam. After passing the following year, I worked on one of Japan's major central auditing firms (now C&Ls representative office in Japan). I was mainly in charge of auditing financial institutions like banks and stock brokerage companies, so I believed that I was able to gain financial mastery and expertise over other accountants. At that time, the Modern Portfolio Theory was on the limelight and derivatives started to form, so I wanted to gain more experience. I then returned to Osaka and worked in the predecessor of the current Ernst & Young ShinNihon LLC. While I was working for them, I developed an interest in financial planning. From doing audits in my previous employment, I shifted into concept making and created packages for financial institutions and worked on a corporate valuation system (credit risk system) with a mechanism that converts financial indicators and other similar indicators into scores upon input, and then decides if a company can loan or not. This system became the model of Japanese corporate finance system after the 1980s. My experiences in this period became the starting point of the "integration of finance and IT", that is the core of my business which I will talk about later.

In the same period of my career in the corporate world, I was given a chance to participate in the annual conference of the Financial Planning Association in the US. There, I discovered the existence of a financial planning business (financial planner), and I came across a book named "Financial Modeling for Lotus 1-2-3". The book mentioned several ways in creating financial models (such as the Black–Scholes model) using Lotus 1-2-3, which was a bestselling spreadsheet program in the US at that time.

It came with a floppy disk that contains a template. Looking at it, I thought about writing my own book, and published "Lotus1-2-3 Application for Financiers". And then, a week later, I received a request from a life insurance company in the US asking me to develop the system that was written in that book. Everything started on April 1, 1989, the moment of FT (Financial Technology) and IT (Information Technology) integration.

I took this opportunity to start my own company and started a business involving the development of a financial retail system. It was named Capital Asset Planning, which was derived from the capital asset pricing model of William F. Sharpe, the 1990 awardee for Nobel Prize in Economics. We started developing a financial planning system that displays insurance proposals and application forms, life plans, etc. that we can show to clients using computers. At present, we are involved in the creation of an RPA (Robotic Process Automation) system that is capable of analyzing the needs in life insurance sales, creating estimates, facilitating online application and instant establishment of contracts. In addition, we have offered various systems that are created based on the Modern Portfolio Theory such as asset allocation system, and fund wrap proposal system to stock brokerage companies and banks. In the fall of 2016, we were listed in JASDAQ under the Tokyo Stock Exchange. Although we initially started as a contents vendor that develops a designated system, we would like to establish ourselves in the future as the main vendor implementing clients' business strategies.

Furthermore, we believe in our mission in becoming a platform that offers consultation services concerning inheritance/business succession. Also, the increase of business closure due to the aging of small business owners in Japan is becoming a social problem, so we are looking into offering a system platform-based consultation services directly to our end users to assist them with business succession. From now until the next 100 years, we will try to the very best of our ability to avoid depletion of funds until death, and using the smartphone, we will simulate the possibility of a diverse lifestyle of each one at within the palm of their hands. Through Fintech and from the digital realm, we hope to endeavor optimal fund management and the happiness of individuals and society as a whole.

Masaichi Kitayama
Masaichi Kitayama

Capital Asset Planning Inc.

CEO
Masaichi Kitayama